flobinna.com is the brand layer next to the product store. A company that sells on WooCommerce still needs a place that answers “who are you?” without forcing every visitor through a product grid. We built a corporate site with a clean hierarchy so partners, press, and new customers get orientation first.
Why not one domain for everything
Stores are noisy: prices, variants, shipping notices. Brand sites are quieter: story, contact, what the company stands for. Merging both on one homepage often produces a page that converts neither shoppers nor serious enquiries. Splitting store and brand is a deliberate IA choice, not duplicate content for its own sake — the store holds SKUs; this site holds the company.
Visual hierarchy
We used space and type so the first screen states who Flobinna is. Navigation stays short. The design should feel like a company you can email, not a landing page with a countdown timer.
What we did not copy from the shop
We did not paste the full catalogue onto flobinna.com. That would cannibalise the store and confuse Google about which URL is the product page. Cross-links exist where a human would expect them — not twenty identical category clones.
Outcome
A credible brand URL that can sit on packaging, invoices, and “about the company” conversations, while seamossunlimited.com does the selling. See the store write-up: Sea Moss Unlimited case study.
If you need brand + shop
Tell us which domain should own products vs company story. Then request a quote.